Bang & Olufsen Launches Beosound A1 3rd Gen – Perfect for Summer

Combining enhanced performance, timeless design, and elevated sound, the new portable, waterproof Bluetooth speaker from Bang & Olufsen is the ideal companion for the summer holiday season.

Bang & Olufsen, the iconic Danish luxury audio brand founded by Peter Bang and Svend Olufsen in 1925, continues to push the boundaries of audio innovation. Renowned for their craftsmanship and acoustic excellence, the brand now introduces the 3rd Generation Beosound A1—a reimagined version of its award-winning portable Bluetooth speaker, this time crafted in collaboration with renowned Danish designer Cecilie Manz.

The result? A minimalist, elegant speaker that seamlessly fuses design with cutting-edge acoustics.

“Beosound A1 3rd Gen represents everything we stand for at Bang & Olufsen—beautiful sound, enduring design, and a commitment to doing things better. It’s a speaker that not only elevates everyday listening but also reflects our vision for more thoughtful, lasting products,”
— Kristian Teär, CEO, Bang & Olufsen

Design That Delivers

The Beosound A1 is more than just a speaker—it’s a sculptural object. Crafted from pearl-blasted aluminium with 2,173 precision-milled holes and finished with a soft, waterproof leather strap, it’s both beautiful and durable. Cecilie Manz has reimagined the aluminium strap lock, maintaining the minimalist aesthetic while improving structural robustness.

With an IP67 rating, the A1 is fully dust- and waterproof—ready to follow you from the beach to the bathroom, the park to the pool.

Nature-Inspired Finishes

In addition to the classic Natural Aluminium colorway, the 3rd Gen A1 introduces two new finishes inspired by nature: Honey Tone and Eucalyptus Green—bringing a subtle, organic feel to a high-tech device.

Unmatched Portable Performance

The 3rd Gen A1 features Bang & Olufsen’s largest woofer in its class, delivering deeper bass and rich, room-filling sound in a compact, go-anywhere form.

Battery life has also been upgraded—now offering up to 24 hours of playtime on a single charge. Bluetooth connectivity is fast and reliable, ensuring a seamless and uninterrupted listening experience.

Designed for Longevity

Engineered for a 10-year lifespan, the A1 3rd Gen is the first Bluetooth speaker in the world to be Cradle to Cradle Certified® (Bronze Level). This sustainability-focused certification reflects a commitment to creating serviceable, upgradeable, and repairable products—designed to last, not to be replaced.

So whether you’re headed to the beach, planning a picnic, or just want to enjoy quality audio in the shower, the adjustable strap makes it easy to hang the A1 3rd Gen anywhere—and enjoy exceptional sound wherever summer takes you.

Photo courtesy: Bang & Olufsen