Beyond Beautiful: Beauty with Purpose
What makes an object truly beautiful? Sometimes it is not only what we see, but the story, craftsmanship and intention behind it. A fragrance inspired by Japanese philosophy, a skincare ritual rooted in Moroccan heritage, a piece of jewellery cast from bread, or an umbrella carrying a message of hope. MAGPAPER selects objects that go beyond aesthetics — pieces designed to be experienced, remembered and, above all, to mean something.
The Invisible Art of Scent
Aroma ateliér
We cannot see fragrance, yet it has the power to transform a room, shift our mood and become inseparable from a memory. This fascination lies at the heart of Aroma ateliér, the Czech fragrance house founded in 2016 by aromatherapist and perfumer Kateřina Kloudová.
Her approach brings together natural perfumery, aromatherapy and a refined sense of design. Working with essential oils, rare absolutes and carefully selected botanical ingredients, Kloudová creates original compositions inspired by nature and Japanese philosophy.
Among them are aromatherapeutic roll-ons with squalane carrying names such as Ikigai, Kaizen, Yuzu tono natsu and Shinrin-yoku — small personal rituals designed to accompany different moments of the day.
The visual language is just as considered as the fragrances themselves. Minimalist packaging is created in the Czech Republic in collaboration with Studio Činčera, where every element has its purpose and nothing feels superfluous.
Because fragrance can be more than something we wear. It can become an invisible form of design.
MAGPAPER SELECTS: Aroma ateliér Aromatherapeutic Roll-Ons
Ancient Wisdom, Modern Skin
Future 5 Elements — Heritage Mask
Herbs, spices, plant proteins and aromatic oils come together in Heritage Mask, one of the signature products by Future 5 Elements. More than a skincare treatment, it is a sensorial ritual in which texture, scent and touch become as important as the formula itself.
The story of the brand reaches back to Casablanca, where its founder Anita Bar-Lev was born and raised. Her fascination with botanicals was shaped by her grandfather, a spice and herb merchant from Marrakech, and by the rich beauty traditions surrounding her childhood.
Bar-Lev later transformed this heritage into a professional skincare philosophy, combining traditional knowledge with approaches and rituals inspired by cultures across five continents.
Heritage Mask embodies this philosophy. The exotic botanical blend cleanses and gently exfoliates while helping to hydrate and rebalance the skin. Essential amino acids support regeneration, while antioxidants and soothing ingredients help restore a fresh, vital appearance.
Its distinctive aroma and tactile texture turn a simple face mask into something more immersive — a moment of skincare that engages the senses as much as the skin.
MAGPAPER SELECTS: Future 5 Elements Heritage Mask
An Umbrella with a Purpose
Lindex x Jonas Frank — Pink Umbrella
At first glance, it is a striking pink umbrella. Look closer and it becomes something far more personal.
The Pink Umbrella was designed by Jonas Frank and inspired by his wife Sara's experience with breast cancer. Its playful yet unmistakable design transforms an ordinary everyday object into a symbol of hope, awareness and protection.
Created as part of Lindex's Pink initiative, the umbrella carries a simple reminder beyond rainy days: pay attention to your body and remember to check your breasts.
All profits from the sale of the umbrella go towards supporting projects in the fight against breast cancer, giving the object a purpose that extends far beyond its function.
It is also a powerful example of what design can do when aesthetics and intention meet. It can start a conversation. It can make an important message visible. And it can turn something we use without thinking into something that makes us stop and think.
Because sometimes the objects worth noticing most are those that stand for something beyond themselves.
MAGPAPER SELECTS: Lindex x Jonas Frank Pink Umbrella
A Little Guardian of Dreams
Toys For Kids, Trixie — Mrs. Elephant Night Light
Children's design can be playful without becoming chaotic, functional without losing its imagination. Belgian brand Trixie understands this balance particularly well.
Its charming Mrs. Elephant Night Light transforms bedtime into a softer, calmer ritual. Made from silicone, the little elephant casts a gentle glow, while a simple tap on its head changes the intensity of the light — from story time to falling asleep.
Trixie's universe is inspired by the endless imagination of children. Its products are created to become part of their everyday adventures while keeping functionality, durability and responsible material choices in mind.
In the Czech Republic, the brand is part of the carefully curated world of Toys For Kids, brought together by family company SveKova. Its philosophy is refreshingly simple: growing up does not have to mean leaving playfulness behind.
And sometimes good design is simply the little elephant keeping watch beside the bed.
MAGPAPER SELECTS: Toysforkids.cz Trixie Mrs. Elephant Night Light
The At-Home Manicure, Reconsidered
Alessandro Striplac — Rosy Wind
A polished manicure that lasts for up to two weeks — and can then be removed without the usual filing or acetone ritual.
Striplac by Alessandro takes the principle of a professional UV manicure and translates it into an easy at-home beauty routine. The polish cures under an LED lamp in around 60 seconds, maintains its glossy finish for up to 14 days and can later be peeled off with the brand's removal system.
Its formula contains keratin, biotin and caffeine, is 100% vegan and is formulated without HEMA and TPO.
The shade Classic Rosy Wind makes the concept particularly timeless: soft, polished and understated enough to transcend seasons. The kind of colour that does not demand attention but makes hands look effortlessly put together.
Beauty technology is often most successful when it makes our routines simpler. This one does exactly that.
MAGPAPER SELECTS: Alessandro Striplac UV Colour Classic Rosy Wind
A Piece of Home, Cast in Silver
Lhotska Jewellery — New Archeology
Can something as ordinary as a piece of bread become precious?
In the hands of Czech jewellery designer Eliška Lhotská, it can.
Her work often exists somewhere between jewellery and an art object, exploring memory, symbolism and the emotional value we attach to seemingly ordinary things. The New Archeology collection captures this approach beautifully.
Lhotská casts the texture of bread crumb into metal, transforming one of the most basic symbols of everyday life into an object associated with home, family and human connection.
The letter bracelet, crafted in sterling silver Ag 925/1000, adds another layer of intimacy. Rather than creating a perfectly polished initial, the letter retains the irregular, organic structure of its original material.
The result feels almost like an artefact discovered rather than manufactured — personal, imperfect and quietly poetic.
A small talisman that proves preciousness does not necessarily begin with precious material. Sometimes it begins with meaning.
MAGPAPER SELECTS: Lhotska Jewellery New Archeology Letter Bracelet
Fresh Beauty with an Archaeological Past
Phaedra Botanicals — The Golden Age Rejuvenating Oil
Not every skincare story begins in a beauty laboratory. Some begin in archaeology.
Phaedra Botanicals was founded in 2019 by Lucie, a Czech maritime archaeologist who began imagining a different approach to skincare while working in Greece and completing her doctoral research.
Her vision centred around uncompromising formulation standards, botanical ingredients and, unusually, freshness. Rather than producing formulas to sit in warehouses and age on shelves, the brand developed a fresh skincare philosophy focused on making products after an order is placed.
The Golden Age Rejuvenating Oil embodies this considered approach. Created for all skin types, particularly mature, dry or fatigue-prone skin, it combines ingredients including mango seed butter and camellia oil to nourish the skin, support its barrier and improve the feeling of suppleness.
The treatment is designed to visibly soften fine lines, refine texture and support a firmer, more radiant appearance.
Then comes the sensorial element: a cool blue-green herbal aroma with a delicate chamomile-like sweetness, initially fresh and slightly camphoraceous before settling into something softer and more floral.
A reminder that sophisticated skincare does not have to choose between science and pleasure.
MAGPAPER SELECTS: Phaedra Botanicals The Golden Age Rejuvenating Oil
Lingerie Made for Real Bodies
snuggs
Feeling comfortable in your own body should not require compromise.
For Czech brand snuggs, naturalness is less about appearance and more about how a woman feels — comfortable, confident and free to move through everyday life without constantly thinking about what she is wearing underneath.
Originally known for rethinking period underwear through technology and material innovation, snuggs has gradually brought the same philosophy into the wider world of lingerie.
Its approach combines fashion with engineering. The brand works with experts and explores high-performance materials originally developed to manage demanding conditions — from breathable membranes to fabrics capable of transporting moisture efficiently — and translates these principles into products designed around women's everyday needs.
At the same time, snuggs speaks about the body without trying to correct it. Its lingerie is designed to work with the woman wearing it, while the company continues to examine more responsible ways of sourcing, producing and growing.
The result represents a contemporary understanding of femininity: beautiful, certainly, but also intelligent, functional and refreshingly real.
MAGPAPER SELECTS: snuggs Cecilia Embroidery Balcony Bra in Blue
