Lifestyle Edit: The Brands, Places & Concepts Worth Having on Your Radar
From the new chapter of Czech fashion label ROJI STUDIO and the refined womenswear of Ella Sharlota to Du Coeur's handcrafted jewellery, the playful design collaboration between Mionetto and Palma de Alma. We're also spotlighting destinations to experience this season—from the newly opened Frerejean Frères Champagne Bar at REASON and the summer programme at W Prague to the recently reopened Hartig Garden, now furnished with iconic HAY pieces curated by Designspot. What connects them goes far beyond aesthetics. Each represents a thoughtful approach to design, craftsmanship and contemporary living, proving that true luxury lies in authenticity, quality and experiences designed to last well beyond a single season.
Du Coeur
Timeless Elegance in Every Detail
The finest jewellery doesn't simply complete an outfit—it becomes part of the wearer's signature style. Handcrafted in the brand's Prague atelier, Du Coeur creates pieces defined by timeless design, exceptional craftsmanship and understated femininity. Among this season's highlights is Blanc de Printemps, a necklace and bracelet set featuring elongated freshwater pearls, each naturally unique in shape and character. Elegant on their own or layered with delicate chains, the pieces offer a fresh take on a timeless classic, pairing effortlessly with everything from crisp white shirting to relaxed summer tailoring. Designed to transcend seasons, they are the kind of jewellery destined to remain a wardrobe favourite for years to come.
REASON
Prague's New Champagne Destination
This summer, Prague's REASON introduces the Frerejean Frères Champagne Bar, a refined concept where exceptional Champagne, signature cocktails, freshly shucked oysters and panoramic city views come together in perfect harmony. Designed as a more relaxed counterpart to the restaurant's acclaimed fine dining experience, the terrace invites guests to linger over golden-hour aperitifs, spontaneous celebrations and long summer evenings where great hospitality is every bit as important as what's poured into the glass.
Mionetto × Palma de Alma
An Italian Summer State of Mind
What does dolce far niente look like in design form? The answer is CRAB CIN CIN, a limited-edition collaboration between Italian prosecco house Mionetto and Czech design studio Palma de Alma. Featuring playful beach towels and oversized tote bags adorned with a whimsical crab toasting itself with two glasses of prosecco, the collection celebrates the joy of slowing down. Blending Italian lifestyle, contemporary illustration and thoughtful design, it captures the carefree spirit of summer with a touch of humour.
ROJI STUDIO
A New Chapter in Czech Fashion
Czech designer Jitka Ročňová introduces a new era of her label with the launch of ROJI STUDIO. Expanding beyond its renowned made-to-measure tailoring, the brand now presents its first ready-to-wear collections—timeless wardrobe essentials defined by clean silhouettes, impeccable craftsmanship and luxurious natural fabrics sourced from Italy's finest textile mills. The newly opened showroom in Prague's historic centre is more than a boutique; it serves as a creative space for personal consultations, collection presentations and meaningful encounters. At its core remains the brand's philosophy of creating clothing that celebrates individuality, flatters the female form and proves that true elegance never goes out of style.
Designspot × HAY
Where Contemporary Design Meets History
After more than a decade, Hartig Garden at Prague Castle has reopened to the public, revealing a thoughtful dialogue between historic architecture and contemporary Scandinavian design. Furnished with HAY's iconic Palissade collection, curated by Czech retailer Designspot, the space balances durability with understated elegance. Curved benches echo the garden's original layout while the rich Iron Red finish complements its historic brickwork, demonstrating how modern design can respectfully enhance even the most treasured heritage sites.
Ella Sharlota
A Wardrobe Shaped by Intuition
Founded by designer Eliška Houdová, Ella Sharlota is rooted in authenticity, femininity and Czech craftsmanship. Every piece reflects careful attention to fabric, proportion and timeless design—from airy hand-knitted sweaters and signature jackets crafted from organic cotton and vintage bouclé to thoughtfully designed wardrobe staples made to accompany women through every season. Understated yet distinctive, the collections balance comfort with sophistication, offering clothing that feels as effortless as it is enduring.
W Prague
The Art of the Urban Escape
A memorable summer doesn't always require a passport. This season, W Prague redefines the staycation with experiences designed to transform a day in the city into a true escape. From elegant Taste To Go picnic baskets to the tranquil AWAY Spa, complete with a three-hour Day Pass, pool, saunas and wellness rituals, every detail invites guests to slow down. Rooftop dining experiences at ABOVE Rooftop complete the offering, proving that sometimes the best journeys begin much closer to home.