Wearing the Season: Dresses That Feel Like Summer

Summer is a feeling. It’s in the air, in the way fabrics move with your body, in the ease with which you dress for yourself and no one else. This season, local designers are redefining summer elegance through pieces that honor craftsmanship, versatility, and sustainability.

Flam Label’s hand-stitched linen dresses whisper of timeless romance and Moravian roots. Julie Store offers a playful yet elegant two-in-one silhouette that shifts from dress to skirt with a simple movement. Wildmoon wraps the beauty of the bohemian spirit into an effortless kaftan designed for modern lives that flow from beach to city, from motherhood to self-expression.

These are not clothes made for fleeting trends but for real, sun-drenched days.

Flam Label: Effortless Elegance in Linen

Light, breathable, and effortlessly chic, the linen dress has long been a summer wardrobe staple. But when crafted by Czech brand Flam Label, it becomes more than just a garment—it’s an ode to feminine spirit, nature, and mindful design.

Founded by Miroslava Flam, the label draws inspiration from Moravian folk costumes—think gathered sleeves, lace-like smocking, soft pastels, and a cottage-core romance woven into every stitch. Her summer collection features fine linen in delicate shades, accentuated with voluminous sleeves, lace-up backs, and gathered skirts—perfect for women who want to feel both romantic and comfortable.

Hand‑stitched in small batches at her studio in South Moravia each dress is often made to measure, avoiding overproduction. Its adjustable fit, with drawstrings at the waist and bust, allows it to “grow” with the wearer and adapt to body changes. And thanks to the natural linen fabric, the dresses are breathable, eco‑friendly, and durable.

Julie Store: Two-in-One Versatility of The Dress and Maxi Skirt Duo

Julie Store, founded by Tereza Hošková, is celebrated for its feminine, minimalist pieces made from natural fabrics. Among their standout styles is a clever two-in-one piece AUDREY. Light summer dress with a beautiful layering which you can elegantly and easily transform to a maxi skirt. Perfect piece for the capsule wardrobe lovers. 

This piece is a canvas for personal expression. Designed with long, firmly sewn straps, it invites creativity - drape it over your bust and tie it however your mood or occasion dictates. Whether you opt for a soft bow at the side, a clean wrap around the waist, or a layered silhouette with playful knots, the styling possibilities are endless.

Feeling a change? Slide the piece down to your hips, and it becomes a flowing maxi skirt, cinched effortlessly with the same straps. This versatility makes this piece not only a statement in design, but a celebration of slow fashion, where one garment can tell many stories. For more dresses and inspiration, explore their world at juliestore.cz.

Wildmoon: Bohemian Elegance for Modern Parents

Czech brand Wildmoon reimagines family fashion with a focus on timeless, versatile pieces that transcend age and occasion. Founded by Tereza Göktaş, Wildmoon offers a curated selection of bohemian-inspired garments and accessories, blending comfort with style for both parents and children. The brand emphasizes sustainable and ethical production, collaborating with artisans from regions such as Bali, Turkey, and Australia to create high-quality, multifunctional items 

Among Wildmoon's standout offerings is the Ayna Kaftan, a piece that embodies the brand's commitment to elegance and practicality. Crafted from soft, breathable fabrics, the Ayna kaftan features a relaxed silhouette that flatters various body types.

Its versatile design allows it to transition seamlessly from a beach cover-up to a chic evening ensemble, making it an essential addition to any wardrobe. The kaftan's minimalist aesthetic and neutral tones ensure it complements a wide range of accessories and styles. 

Whether you're lounging at home, attending a casual gathering, or embarking on a summer getaway, the Ayna kaftan offers effortless sophistication and comfort. Its timeless design and sustainable craftsmanship make it a piece you'll cherish for years to come. But we love all of their collections — and new summer dresses are on the way.