Continuing Our Floral Series: Meet SAD – A Flower Studio from Prague
We’re continuing our floral series — and this time, we’re heading to Prague to meet SAD, a flower studio founded by two creative souls who left economics behind to follow a much wilder path: floristry. I had the chance to meet the girls — Anit and Lauri — in person about a year ago, maybe a bit earlier, during the spring AURA pop-up.
There was tattooing, food, and the opportunity to build a wildflower bouquet with the help of the SAD team. I definitely needed a bit more assistance (manual skills are not exactly my strong suit), but what stood out to me most was the energy these women brought to their craft. I truly believe that if you want to do something creative — whether it’s writing, sewing, photography, or working with flowers — it has to come from the heart. From genuine love for what you’re doing. If I hadn’t felt that from them, trust me, this article wouldn’t exist.
If you’re based in Prague and looking for the perfect bouquet — for your home, an event, or even a wedding — I wholeheartedly recommend SAD. You’ll find their studio at Přemyslovská 36.
What was the first moment you thought: “I want to work with flowers”?
We're trying to remember, but there wasn’t really one specific moment. We both studied economics and knew from the start that it wasn’t the field we wanted to stay in. As we grew older, we found ourselves drawn more and more to creative work — to using our hands, making something tangible. There’s something deeply fulfilling about seeing the physical result of what you’ve made.
Do you have a favorite seasonal flower you’d love to include in every bouquet? Why that one?
It changes every season — and honestly, every year. With each season, we discover new varieties. The longer we work with flowers, the more drawn we are to the lesser-known ones. Dahlias and peonies are beautiful, but they’ve become so popular that they’ve lost a bit of their magic for us.
If you asked us today: Anit would say didiscus, and Lauri is into rudbeckias. But honestly, ask us in an hour and we might give you a completely different answer.
Which flower best represents this summer, in your opinion?
This year, we discovered hlavatka — a close relative of the more common hlaváč. It’s grown and delivered by our friend Terka from her farm in Svobodné Hory. It has the softest pastel yellow shade, and since this summer = butter yellow, we’d say hlavatka is the flower of the season.
You collaborate with local growers — how does that partnership work, and why is it important to you?
Finding local growers of cut flowers who can deliver directly to our studio is rare. There aren’t many farms like that in the Czech Republic, which makes our partnerships all the more meaningful.
We work with Terka and Kuba from Svobodné Hory, and Jana from the small farm Kytky za plotem. In the fall, we sit down and discuss our ideas and hopes for the coming year. Then during harvest season, they let us know what’s blooming. We choose the varieties, colors, and quantities, and they deliver to us weekly.
Working with Czech flowers has always been a core part of our philosophy. First, because we genuinely love them — they’re fresher, more vibrant, and they’ve felt the actual rain and sun here. You’ll find varieties that are more interesting and refined than 90% of what’s available at standard florists. And above all — we believe in supporting local growers and Czech production. It matters.
Our style is airy, a bit wild, sometimes even slightly chaotic — like the flowers grew that way naturally.
Where do you find inspiration for your arrangements — in nature, fashion, art...?
Our style is airy, a bit wild, sometimes even slightly chaotic — like the flowers grew that way naturally. That’s exactly our intention. Especially at events and weddings, we try to arrange flowers in a way that feels organic and effortless, like they’ve always belonged there. Then we add a little something extra — the signature SAD touch.
How do flowers relate to the slow lifestyle, in your view?
Words like “flowers” and “slow lifestyle” meet in ideas like minimalism, simplicity, and seasonality. That’s exactly what our work represents.
We also produce almost no waste — flowers that are no longer suitable for sale are dried and repurposed into wreaths. We use what nature gives us and respect its timing.
