NEWS

Loving print
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believing in digital
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Loving print • believing in digital •

Continuing Our Floral Series: Meet SAD – A Flower Studio from Prague
We’re continuing our floral series and this time, we’re heading to Prague to meet SAD, a flower studio founded by two creative souls. SAD is more than a flower studio it’s a quiet rebellion against mass production and creative burnout. A reminder that beauty grows slowly, by hand, and with heart. If you’re ever in Prague, you know where to go.

Minimalism, Art Nouveau Nostalgia, and Brutalism by the Water: Where to Swim in Style This Summer
Swim Slow, Dream Big: Where Architecture Meets Summer! Brutalism by the lake, Art Nouveau charm or minimalist calm? This summer, dive into places where design tells stories – of the First Republic, of beauty, of escape. Not just a swim. An experience.

When Your Skin Breathes
The most beautiful gift you can give yourself this summer? To slow down. Let go of everything unnecessary from your wardrobe, your calendar, even your skincare shelf. And each evening, take a few minutes just for yourself. No goal, no pressure. Just presence. Organická Apotéka is more than a brand. It’s a return—to skin that breathes, to a face that lives, and to yourself.

Where Drawing Meets Skin and Soul, interview with Klára Svoboda
Ink, paper, soul — Klára Svoboda moves effortlessly between mediums, but always with intention. Her aesthetic is tender but sharp, nostalgic yet modern. In a world that often rushes, she’s creating space for stillness and story. Step into her world where detail becomes ritual.

Sun-Soaked Style: Summer Vacation Must-Haves from Local Brands
This summer, let your style tell a story of local love and conscious fashion. These brands bring together craftsmanship, creativity, and sustainability, making them the ideal companions for your warm-weather adventures. So pack your bags, plan your escape, and don’t forget these homegrown essentials for a summer to remember.

THE MUSE: Teťana Babčuk — beauty as ritual, fashion as voice
A businesswoman, mother, and creative force behind two bold concepts: RE BROW BAR and WKND. Edition. One reshaped the beauty service landscape in Prague. The other brings Ukrainian fashion to the heart of Europe with a mission, a message, and unmistakable style. This is a story of feminine leadership, resilience, and building with both instinct and vision.

The Dresses That Define the Season
Two visions, one summer. Discover the dresses that define the season – Anamé’s silk-draped elegance and SO FAR’s sexy 90s minimalism. When fashion stays long after the trend fades, you know you’ve found your summer must-have. Consider this your sign to invest in pieces that feel as good as they look – now and for many summers to come.

ChvĂle: A Boutique of Bouquets and Books
ChvĂle is not your typical flower shop. It’s wild, emotional, and quietly refined just like the bouquets that fill its space. Based in ZlĂn, this studio pairs fresh flowers with carefully chosen books, turning fleeting moments into something lasting. A place where slowing down feels natural.

Summer Slow Living Starts in Brno – and Continues with Wine
Brno and South Moravia aren’t just places on the map they’re a state of mind. Think vineyard views, laid-back architecture and gastronomy you’ll want to come back for. This is your summer moodboard, where wine flows, stories linger, and slow living rules. Press play on your holiday playlist the most beautiful slow summer starts right here.

Wearing the Season: Dresses That Feel Like Summer
As the warmth of summer unfolds, the search for the perfect dresslight, breathable, and effortlessly stylish takes center stage. This season, Czech designers are celebrating femininity and slow fashion with pieces that not only look beautiful but feel thoughtfully made. From romantic linen to clever two-in-one designs, these garments are made for women who want to feel both free and refined.

A Morning to Remember: MAGPAPER Celebrates Mothers with Style and Spirit!
In early summer, MAGPAPER joined forces with Mothergood.cz and Cybex CZ to host a heartfelt morning filled with movement, connection, and joy celebrating the beauty of motherhood in all its forms. Surrounded by the elegant atmosphere of Villa 63, the event offered a gentle pause to recharge, reflect and simply be.

Antique Alchemy: Vintage Stories, Eccentric Finds and a Maximalist Heart
Welcome to the next chapter of Antique Alchemy, where we celebrate those who bring forgotten beauty back to life. This time we step inside the vibrant, playful world of Iva Köhler, better known as Sběratelka věcà the Collector of Things whose Prague showroom is a haven for vintage lovers, maximalists, and anyone who believes that homes should tell stories, not follow rules.